They keep the climate stable, oxygenate air and transform pollutants into nutrients. Birds play an important role in the effective functioning of these systems. As birds are high up in the food chain, they are also good indicators of the general state of our biodiversity. Over a decade ago, it used to be a common thing but nowadays it is a rarity.

In the rural areas, people still do it, but hectic lives in cities do not allow people to think about the ecosystem. Therefore, this environmental awareness campaign has been designed to grab people’s attention and make them aware of conserving and protecting birds. Under the program, people were sensitized for the thirsty birds and sakoras were distributed at different locations of India. The program became so popular that ONGC PSU participated and supported the program at large.